The new collection strikes the perfect balance of utmost comfort for which Crocs shoes are known, with technical engineering for the casual golfer.  Each of the four Crocs Golf with Hank Haney styles were designed with input from Haney based on his experience over the past 35 years instructing more than 200 touring professionals from the PGA, LPGA, Champions, European, Japanese, Australian and Asian tours.

Crocs Golf with Hank Haney provides an alternative to traditional golf shoes for the recreational player. All of the styles feature Croslite™ material midsoles that provide form-to-foot cushioning not found in any other golf shoe.

The new styles in the Crocs Golf with Hank Haney collection include:

• Preston (RRP: 79,99 Euros sizes 39-48). Featuring premium water-resistant leather upper and classic styling, this shoe offers players a lightweight design that increases flexibility. The Preston will be available in Espresso/White, Espresso/Khaki, Black/White, Charcoal/Pumpkin, White/Parrot Green, Black/Graphite and Black/Sea Blue.
• Bradyn (RRP: 89,99 Euros sizes 39-48) With the look and feel of a sneaker, the Bradyn is highlighted by a water-resistant leather upper that works both on and off the course. Bradyn will be available in Black/Parrot Green, Espresso/White, Navy/White and White/Sea Blue. The women’s Braden will be available in White/Fuchsia, White/Turquoise and Electric Blue/White.
• Drayden (RRP: 79,99 Euros sizes 39-48) With a breathable CrosMesh™ upper, the Drayden allows for cooling ventilation on warm days, making it the perfect shoe for warm golf climates. The Drayden will be available in White/Parrot Green and White/Navy.

“I spend a lot of time in and around the golf course so functionality and comfort are extremely important to me,” said Haney. “Crocs listened to my input and suggestions, and I believe the Crocs Golf with Hank Haney collection provides golf fans with a complete golf shoe that combines style, performance, and all around comfort. From the range to the clubhouse, the collection features a variety of styles for both men and women.”

“The Crocs Golf collection is a natural brand extension for Crocs as it offers a casual alternative to the traditional golf shoe,” said Dale Bathum, senior vice president of product development for Crocs. “They still provide all of the same technical engineering, but with the comfort and innovative design consumers have come to expect from Crocs footwear. The launch of this new line continues to showcase the depth and breadth of our styles. Currently, we offer more than 250 styles of Crocs shoes, ranging from the original clog-style shoe to wedges, flats, boots and, now golf shoes.”

Crocs Golf with Hank Haney will be available starting this spring 2012.  More information about Crocs and Crocs Golf Collection is available at www.crocs.eu.

Crocs, Inc. recently opened the doors of its first concept store in Europe. Nice’s vibrant lifestyle made it the ideal location for the implementation of this appealing store design. The new shops are intended to drive a holistic, engaging approach to the Crocs retail experience. New look improves the shopping experience while showing off the expanded four-season product line.

From brand interpretation to visual merchandising elements, Crocs’ new store design provides a retail experience rather than just a retail space. Crocs’ new locations feature unique design elements including:

• An iconic entryway
• An engaging, fun and high-touch environment, inviting consumers to explore, interact and shop
• An intuitive store that is easily navigated, allowing consumers to discover new footwear styles from among the more than 300 styles now offered by Crocs

“This new concept store reflects Crocs’ new direction and positioning by effectively displaying our new product offering and allowing an exclusive shopping experience. This new flexible and dynamic space will allow us to grow the existing customer base while attracting new consumers. It’s a first step as part of our long-term strategic plan to grow and reposition the Crocs’ brand in the European region, said Vince Gunn, Managing Director Crocs Europe.

More information and pictures about Crocs Spring/Summer 2012 collection please visit http://ss12presskit.crocs.eu or www.facebook.com/CrocsEU.

2012 marks the 10^th Anniversary of Crocs and the beginning of a new brand campaign. The new creative concept bridges the heritage of the iconic clog with the current 300 styles. A strong composition of lifestyle photography helps change consumer perceptions and introduces new wearing occasions to which Crocs would not be traditionally associated with.

Crocs Inside Campaign

The iconic clog is what made Crocs famous – that magical, unique, one-of-a-kind design that was so comfortably irresistible. In the new Crocs Inside campaign this iconic clog is positioned alongside a new style, making the message clear:  It’s now possible to make
a smart choice by getting the comfortable feeling of the Crocs clog with the confident feeling that comes from wearing fresh, on-trend styles. Same feeling, new package! For Andrew B. Davison, chief marketing officer at Crocs “We want the consumer to understand that everything that was unique about the clog and the DNA of that Croslite is in everything that we do. We’re embracing our heritage”.

Crocs Spring/Summer 2012

The versatility of the company’s proprietary Croslite™ material, the heart and soul of every Crocs™ shoe, allows the brand to enter into new footwear segments and make new material combinations. Crocs Spring/Summer line is one of the most innovative of the brand! Enhancing both the look and performance, the highlights of the 2012 styles include the evolution of the Translucents line for Women, Sneakers with an exclusive venting technology for men and more Chameleons™ styles for the kids. A selection and pictures of the key styles can be found as an attachment to this release. More information and pictures about Crocs Spring/Summer collection please visit Press Kit Spring/Summer 2012 and visit us on www.facebook.com/CrocsEU.

The 2011 awards were presented in New York City Feb. 2 as part of an “Industry Appreciation” party co-sponsored by the Fashion Footwear Association of New York (FFANY). Approximately 300 industry members, including a broad range of retailers came together for the event, with thousands more casting votes online over the past several weeks to pick this year’s winners.

“Crocs is honored to be recognized by our industry peers with this prestigious award,” said Dale Bathum, Crocs’ Senior Vice President of Product. “Our brand has a rich history of delivering fun, colorful, and easy on/off children’s products that speak to the playful aesthetic which kids love. This award acknowledges our unique approach to design – innovative and interactive elements on the outside with Crocs’ iconic comfort on the inside – that has continued to make Crocs shoes a favorite with children around the world for the past 10 years.”

This year there were 20 Plus Award categories, spanning the breadth of the footwear market, including children’s, athletic, dress, comfort, boots and wellness categories. Crocs was honored as the winner of the Children’s category.

“Congratulations to Crocs on winning the Plus Award in the ‘Children’s’ category,” stated Greg Dutter, Editorial Director of Footwear Plus magazine. “The brand delivered a myriad of whimsical, colorful designs (most notably its color-changing Crocs Chameleons collection) that captivated kids nationwide. In addition, the brand’s launch of its ‘School Approved’ symbol served as an effective way to reassure parents in their purchases.”

The Crocs’ children’s line will continue to evolve to include rain boots, licensed properties, and new sneaker styles, all launching this year. For more information, please visit www.crocs.com.

Crocs Europe recently welcomed three new executives to its senior team, based in The Netherlands.

Ann Chan will be joining as European Retail Director after leading retail operations for La Senza. Ann comes with a comprehensive background in Retail and a vast experience in driving existing and new store business across Europe. She has worked with fashion other renowned retail brands including Burton Group and New Look.

Adrian Holloway will start as Finance Director joining us from Bathstore-Wolseley Plc where he held the same position. Adrian has further consumer led experience with previous senior Finance roles for Tesco Plc, one of the world’s largest retailers with stores across Asia, Europe and North America, and prior to that, O2, one of the biggest mobile phone operators.

Michael Marshall-Clarke moves from Liz Earle to Marketing Director for Crocs Europe. Michael carries nearly 20 years of Retail, Marketing, Brand development and Creative experience in wider european/international areas. He has worked for a range of brands in senior positions including BHS Ltd, Home base Limited and the Burton Group. He has also worked internationally with Promod S.A. in Lille, France where he was the Visual Director.

For Vince Gunn, Crocs Europe Managing Director ‘We are very pleased with these three new additions to Crocs Europe central team. With their vast experience and proven outcomes within global organizations, we believe they will be a great asset to Crocs”. ]]> http://company.wearecrocs.eu/2012/02/25/crocs-europe-welcomes-three-new-executives-to-its-senior-team/feed/ 0 http://company.wearecrocs.eu/2012/01/28/doubting-what-to-offer-this-valentines/ http://company.wearecrocs.eu/2012/01/28/doubting-what-to-offer-this-valentines/#comments Sat, 28 Jan 2012 15:10:02 +0000 martasousa http://company.wearecrocs.eu/?p=1917

Crocs™ might sound like an uncommon gift when it comes to Valentine’s, but looking at the new styles we might be talking about love at first sight! Inspired by the fresh new colours and energy of Spring, Crocs conceived an original flexible ballerina that promises an endless hug-your-feet sensation.

Crocs™ Springi Flat – The Attractive

Embrace the colour and energy of the upcoming bright and light season with our stylish new Springi flat. It combines Crocs Croslite™ comfort technology and enhances it with a fresh, flexible silhouette that wraps snugly around the ankle. The Springi flat offers timeless style with a splash of color while the foot bed nubs create a massage-like feel. It is an easy slip-on style with a non-marking outsole and an elastic collar for a personalized fit.

The Crocs™ Springi Flat is available for women in sizes 34 to 42.

Crocs™ Springi Flat is available in www.crocs.eu [insert local website] selected retailers and crocs owned stores across Europe. More information and pictures about Crocs Spring/Summer collection please visit www.facebook.com/CrocsEU.

Crocs Cobbler High Boot – Crocs ́ first lined suede high boot

Confront winter head on with the chic yet rugged look of the Cobbler High Boot. With a sophisticated suede upper and metal buckle detailing, every women will look fashion forward, while the CrosliteTM material footbed will provide extreme comfort. A rubber outsole offers traction and durability all winter long. Available in sizes from 33 to 43 in black, espresso and chestnut/black (picture) for a RRP of [please insert local pricing].

Cobbler Boots – Delightfully detailed masculine Crocs Cobbler Boot

A rugged twist on a classic model, the Cobbler boots have a buffed upper for a suede-like finish and decorative leather detailing. The microfiber lining gives the ultimate step-in comfort everyone as come to know and love from Crocs. Available from size 39 to 48 in black, pearl white/light grey (picture) and khaki for a RRP of [please insert local pricing].

Cobbler Boots Lined Kids Plaid – Competing with the big ones

All style and comfort of the Cobbler boot in a mini version for the little ones. Same comfort, same style, perfect to face the cold days in style. Available from size 26 to 39 in graphite/black and espresso/brown.

More information and pictures about Crocs Autumn/Winter collection please visit http://aw11.crocs.eu and visit us on www.facebook.com/CrocsEU.

About Crocs

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, CrocsTM footwear provides profound comfort and support for any occasion and every season. All CrocsTM branded shoes feature CrosliteTM material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

CrocsTM products are sold in 90 countries. Every day, millions of CrocsTM shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.eu for additional information.

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Crocs, Inc. Reports 2011 Third Quarter Financial Results Third Quarter Revenue Increased to $274.9 million

Cash Increased 54.1% to $220.4 million Consolidated Backlog up 30.3%

NIWOT, COLORADO – October 27, 2011 – Crocs, Inc. (NASDAQ: CROX) today reported financial results for the third quarter ended September 30, 2011.

Revenue for the third quarter of 2011 increased 27.5% to $274.9 million compared to revenue of $215.6 million in the third quarter of 2010. Net income for the third quarter of 2011 increased 20.8% to $30.2 million, or $0.33 per diluted share compared to net income of $25.0 million, or $0.28 per diluted share in the third quarter 2010 which included a one-time tax benefit of $3.0 million, or $0.03 per diluted share.

John McCarvel, President and Chief Executive Officer, stated: “We continued to experience strong global demand versus the prior year period, particularly in Asia. The performance of our spring / summer 2011 product line and the composition of our backlog at September 30, 2011 underscores the progress we have made diversifying Crocs beyond its clog origins. We still remain confident that our long-term brand and growing selection of sneakers, casual shoes, and boots have the ability to penetrate the cold weather selling season in each of our geographic regions. While these are competitive categories with established leaders, we believe we can continue to capture market share and further reduce the seasonality of our business over the long-term.”

Year-over year third quarter changes in the Company‟s channel revenue streams were as follows: Wholesale sales increased 24.3% to $154.0 million;

Retail sales increased 31.4% to $95.3 million; and

Internet sales increased 33.7% to $25.6 million.



Year-over year third quarter changes in the Company‟s regional revenue streams were as follows: Asia increased 40.6% to $111.2 million;

Americas increased 18.0% to $122.7 million; and

Europe increased 25.9% to $41.0 million.

Gross profit for the third quarter of 2011 increased 23.9% to $147.2 million, or 53.5% as a percentage of sales, from $118.8 million, or 55.1% of sales in same period last year. Selling, General, & Administrative expenses increased 21.0% to $111.6 million versus $92.2 million a year ago. As a percentage of sales, SG&A decreased to 40.6% from 42.8% in the third quarter of 2010.

Balance Sheet

Cash and cash equivalents at September 30, 2011 increased 54.1% to $220.4 million compared to $143.1 million at September 30, 2010. Inventories at September 30, 2011 were $151.1 million, up from $142.5 million at September 30, 2010.

Backlog

Backlog at September 30, 2011 increased 30.3% to $296.8 million compared to backlog of $227.8 million at September 30, 2010.

Guidance

For the fourth quarter of 2011, the Company expects revenue to be in the range of $200 to $205 million and diluted earnings per share to be between $0.03 and $0.05.

Mr. McCarvel concluded, “Our fourth quarter guidance reflects recent softness in our European business due to the current macroeconomic conditions. While we expect Europe to remain challenging as we move into 2012, we are pleased with the strength of our spring 2012 backlog in Asia and the Americas. We believe strong 33% growth in our consolidated spring backlog sets us up for continued growth into next year. The response from retailers to our new product introductions has been very positive in Asia and the Americas and we believe it will provide us with good momentum to start the New Year.”

Conference Call Information

A conference call to discuss Crocs‟ third quarter 2011 financial results is scheduled for today (October 27, 2011) at 5:00 PM Eastern Time. A webcast of the call will take place simultaneously and can be accessed by clicking the „Investor Relations‟ link under the Company section on www.crocs.com or at www.earnings.com. To listen to the broadcast, your computer must have Windows Media Player

installed. If you do not have Windows Media Player, go to www.earnings.com prior to the call, where you can download the software for free.



About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs(TM) footwear provides profound comfort and support for any occasion and every season. All Crocs(TM) branded shoes feature Croslite(TM) material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs(TM) products are sold in 90 countries. Every day, millions of Crocs(TM) shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

Forward-looking statements

The matters regarding the future discussed in this news release include “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements regarding future revenue and earnings, backlog, future orders, prospects and product pipeline. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: macroeconomic issues, including, but not limited to, the current global financial conditions; the effect of competition in our industry; our ability to effectively manage our future growth or declines in revenue;

changing fashion trends; our ability to maintain and expand revenues and gross margin; our ability to accurately forecast consumer demand for our products; our ability to develop and sell new products; our ability to obtain and protect intellectual property rights; the effect of potential adverse currency exchange rate fluctuations and other international operating risks; our ability to open and operate additional retail locations; and other factors described in our most recent annual report on Form 10-K under the heading “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission. We do not undertake any obligation to update publicly any forward-looking statements, including, without limitation, any estimate regarding revenues or earnings, whether as a result of the receipt of new information, future events, or otherwise.

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Ellicott Mid – European style in a classic loafer

Sleek European styling meets classic loafer comfort in Crocs Ellicott Mid for men. This eye-catching loafer features a 4-eye lace-up for a comfy, yet snug fit and a microfiber foot bed inlay for ultimate step-right-in comfort. Available in sizes from 39 to 48 in black, espresso/black (picture) and walnut/khaki.

Ellicott Lace – Oxford style for casual and dressy occasions

Our European-inspired lace-up loafer takes men from casual to dressy to a night on the town. The Ellicot Lace is an oxford style shoe that features a classic 3-eye lace-up for a comfy, yet snug fit and a microfiber foot bed inlay for ultimate comfort. Available from size 39 to 48 in black/stucco, espresso/black and walnut/khaki (picture).

More information and pictures about Crocs Autumn/Winter collection please visit http://aw11.crocs.eu and visit us on www.facebook.com/CrocsEU.

-ENDS-

About Crocs

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, CrocsTM footwear provides profound comfort and support for any occasion and every season. All CrocsTM branded shoes feature CrosliteTM material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

CrocsTM products are sold in 90 countries. Every day, millions of CrocsTM shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.eu for additional information.

###

This Autumn, Crocs, Inc. is introducing several new, more fashion-forward sneakers for the entire family that are perfect for the cold weather. These new sneakers feature the legendary comfort of Crocs, now combined with stylish details and cozy materials designed to keep feet warm when the weather turns chilly.

Hover Slip On Leather – Fun, sporty slip on sneaker
The Hover Slip On is a virtually weightless slip shoe with leather upper for a sporty look and feel. Features Croslite™ material midsole for lightweight cushioning and a retro stripe design. Available in sizes from 36 to 48 in black/stucco, espresso/stucco and army green/stucco.

Hover Lace Up Leather – Classic comfort in a vintage-inspired sneaker
Comfort and style go hand in hand with the Women’s Hover Lace-up Leather. A retro-styled women’s sneaker with a chic leather look and Croslite™ material sole for lightweight comfort. Available from size 33 to 44 in black/stucco, chestnut/stucco and army green/stucco.

Hover Sneak Hi Top Kids Metallic – Causal sneaker perfect for everyday wear with a bit of sparkle
The Hover Sneak Hi Top Metallic is a retro styled, classic sneaker with a metallic canvas upper for eye-catching style and fun. It has a Croslite™ material sole for ultimate lightweight cushioning and a lace runner for Jibbitz™ charms personalization. Available from size 26 to 39 in ultraviolet/black, fuchsia/bubblegum and gold/bubblegum.

Hover Kids Sneak Leather – A retro touch for the little ones
The playground won’t know what hit it! The Kids’ Hover Leather Sneak is a retro styled, classic sneaker with leather upper for stylish fun, and a hybrid construction sole for lightweight comfort and flexibility. Available from size 26 to 39 in black/graphite, light grey/pearl white, espresso/khaki.

More information and pictures about Crocs Autumn/Winter collection please visit http://aw11.crocs.eu/

-ENDS-

About Crocs

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.eu for additional information.

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