Crocs™ might sound like an uncommon gift when it comes to Valentine’s, but looking at the new styles we might be talking about love at first sight! Inspired by the fresh new colours and energy of Spring, Crocs conceived an original flexible ballerina that promises an endless hug-your-feet sensation.

Crocs™ Springi Flat – The Attractive

Embrace the colour and energy of the upcoming bright and light season with our stylish new Springi flat. It combines Crocs Croslite™ comfort technology and enhances it with a fresh, flexible silhouette that wraps snugly around the ankle. The Springi flat offers timeless style with a splash of color while the foot bed nubs create a massage-like feel. It is an easy slip-on style with a non-marking outsole and an elastic collar for a personalized fit.

The Crocs™ Springi Flat is available for women in sizes 34 to 42.

Crocs™ Springi Flat is available in www.crocs.eu [insert local website] selected retailers and crocs owned stores across Europe. More information and pictures about Crocs Spring/Summer collection please visit www.facebook.com/CrocsEU.

Crocs Cobbler High Boot – Crocs ́ first lined suede high boot

Confront winter head on with the chic yet rugged look of the Cobbler High Boot. With a sophisticated suede upper and metal buckle detailing, every women will look fashion forward, while the CrosliteTM material footbed will provide extreme comfort. A rubber outsole offers traction and durability all winter long. Available in sizes from 33 to 43 in black, espresso and chestnut/black (picture) for a RRP of [please insert local pricing].

Cobbler Boots – Delightfully detailed masculine Crocs Cobbler Boot

A rugged twist on a classic model, the Cobbler boots have a buffed upper for a suede-like finish and decorative leather detailing. The microfiber lining gives the ultimate step-in comfort everyone as come to know and love from Crocs. Available from size 39 to 48 in black, pearl white/light grey (picture) and khaki for a RRP of [please insert local pricing].

Cobbler Boots Lined Kids Plaid – Competing with the big ones

All style and comfort of the Cobbler boot in a mini version for the little ones. Same comfort, same style, perfect to face the cold days in style. Available from size 26 to 39 in graphite/black and espresso/brown.

More information and pictures about Crocs Autumn/Winter collection please visit http://aw11.crocs.eu and visit us on www.facebook.com/CrocsEU.

About Crocs

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, CrocsTM footwear provides profound comfort and support for any occasion and every season. All CrocsTM branded shoes feature CrosliteTM material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

CrocsTM products are sold in 90 countries. Every day, millions of CrocsTM shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.eu for additional information.

###

Crocs, Inc. Reports 2011 Third Quarter Financial Results Third Quarter Revenue Increased to $274.9 million

Cash Increased 54.1% to $220.4 million Consolidated Backlog up 30.3%

NIWOT, COLORADO – October 27, 2011 – Crocs, Inc. (NASDAQ: CROX) today reported financial results for the third quarter ended September 30, 2011.

Revenue for the third quarter of 2011 increased 27.5% to $274.9 million compared to revenue of $215.6 million in the third quarter of 2010. Net income for the third quarter of 2011 increased 20.8% to $30.2 million, or $0.33 per diluted share compared to net income of $25.0 million, or $0.28 per diluted share in the third quarter 2010 which included a one-time tax benefit of $3.0 million, or $0.03 per diluted share.

John McCarvel, President and Chief Executive Officer, stated: “We continued to experience strong global demand versus the prior year period, particularly in Asia. The performance of our spring / summer 2011 product line and the composition of our backlog at September 30, 2011 underscores the progress we have made diversifying Crocs beyond its clog origins. We still remain confident that our long-term brand and growing selection of sneakers, casual shoes, and boots have the ability to penetrate the cold weather selling season in each of our geographic regions. While these are competitive categories with established leaders, we believe we can continue to capture market share and further reduce the seasonality of our business over the long-term.”

Year-over year third quarter changes in the Company‟s channel revenue streams were as follows: Wholesale sales increased 24.3% to $154.0 million;

Retail sales increased 31.4% to $95.3 million; and

Internet sales increased 33.7% to $25.6 million.



Year-over year third quarter changes in the Company‟s regional revenue streams were as follows: Asia increased 40.6% to $111.2 million;

Americas increased 18.0% to $122.7 million; and

Europe increased 25.9% to $41.0 million.

Gross profit for the third quarter of 2011 increased 23.9% to $147.2 million, or 53.5% as a percentage of sales, from $118.8 million, or 55.1% of sales in same period last year. Selling, General, & Administrative expenses increased 21.0% to $111.6 million versus $92.2 million a year ago. As a percentage of sales, SG&A decreased to 40.6% from 42.8% in the third quarter of 2010.

Balance Sheet

Cash and cash equivalents at September 30, 2011 increased 54.1% to $220.4 million compared to $143.1 million at September 30, 2010. Inventories at September 30, 2011 were $151.1 million, up from $142.5 million at September 30, 2010.

Backlog

Backlog at September 30, 2011 increased 30.3% to $296.8 million compared to backlog of $227.8 million at September 30, 2010.

Guidance

For the fourth quarter of 2011, the Company expects revenue to be in the range of $200 to $205 million and diluted earnings per share to be between $0.03 and $0.05.

Mr. McCarvel concluded, “Our fourth quarter guidance reflects recent softness in our European business due to the current macroeconomic conditions. While we expect Europe to remain challenging as we move into 2012, we are pleased with the strength of our spring 2012 backlog in Asia and the Americas. We believe strong 33% growth in our consolidated spring backlog sets us up for continued growth into next year. The response from retailers to our new product introductions has been very positive in Asia and the Americas and we believe it will provide us with good momentum to start the New Year.”

Conference Call Information

A conference call to discuss Crocs‟ third quarter 2011 financial results is scheduled for today (October 27, 2011) at 5:00 PM Eastern Time. A webcast of the call will take place simultaneously and can be accessed by clicking the „Investor Relations‟ link under the Company section on www.crocs.com or at www.earnings.com. To listen to the broadcast, your computer must have Windows Media Player

installed. If you do not have Windows Media Player, go to www.earnings.com prior to the call, where you can download the software for free.



About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs(TM) footwear provides profound comfort and support for any occasion and every season. All Crocs(TM) branded shoes feature Croslite(TM) material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs(TM) products are sold in 90 countries. Every day, millions of Crocs(TM) shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

Forward-looking statements

The matters regarding the future discussed in this news release include “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements regarding future revenue and earnings, backlog, future orders, prospects and product pipeline. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: macroeconomic issues, including, but not limited to, the current global financial conditions; the effect of competition in our industry; our ability to effectively manage our future growth or declines in revenue;

changing fashion trends; our ability to maintain and expand revenues and gross margin; our ability to accurately forecast consumer demand for our products; our ability to develop and sell new products; our ability to obtain and protect intellectual property rights; the effect of potential adverse currency exchange rate fluctuations and other international operating risks; our ability to open and operate additional retail locations; and other factors described in our most recent annual report on Form 10-K under the heading “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission. We do not undertake any obligation to update publicly any forward-looking statements, including, without limitation, any estimate regarding revenues or earnings, whether as a result of the receipt of new information, future events, or otherwise.

###

Ellicott Mid – European style in a classic loafer

Sleek European styling meets classic loafer comfort in Crocs Ellicott Mid for men. This eye-catching loafer features a 4-eye lace-up for a comfy, yet snug fit and a microfiber foot bed inlay for ultimate step-right-in comfort. Available in sizes from 39 to 48 in black, espresso/black (picture) and walnut/khaki.

Ellicott Lace – Oxford style for casual and dressy occasions

Our European-inspired lace-up loafer takes men from casual to dressy to a night on the town. The Ellicot Lace is an oxford style shoe that features a classic 3-eye lace-up for a comfy, yet snug fit and a microfiber foot bed inlay for ultimate comfort. Available from size 39 to 48 in black/stucco, espresso/black and walnut/khaki (picture).

More information and pictures about Crocs Autumn/Winter collection please visit http://aw11.crocs.eu and visit us on www.facebook.com/CrocsEU.

-ENDS-

About Crocs

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, CrocsTM footwear provides profound comfort and support for any occasion and every season. All CrocsTM branded shoes feature CrosliteTM material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

CrocsTM products are sold in 90 countries. Every day, millions of CrocsTM shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.eu for additional information.

###

This Autumn, Crocs, Inc. is introducing several new, more fashion-forward sneakers for the entire family that are perfect for the cold weather. These new sneakers feature the legendary comfort of Crocs, now combined with stylish details and cozy materials designed to keep feet warm when the weather turns chilly.

Hover Slip On Leather – Fun, sporty slip on sneaker
The Hover Slip On is a virtually weightless slip shoe with leather upper for a sporty look and feel. Features Croslite™ material midsole for lightweight cushioning and a retro stripe design. Available in sizes from 36 to 48 in black/stucco, espresso/stucco and army green/stucco.

Hover Lace Up Leather – Classic comfort in a vintage-inspired sneaker
Comfort and style go hand in hand with the Women’s Hover Lace-up Leather. A retro-styled women’s sneaker with a chic leather look and Croslite™ material sole for lightweight comfort. Available from size 33 to 44 in black/stucco, chestnut/stucco and army green/stucco.

Hover Sneak Hi Top Kids Metallic – Causal sneaker perfect for everyday wear with a bit of sparkle
The Hover Sneak Hi Top Metallic is a retro styled, classic sneaker with a metallic canvas upper for eye-catching style and fun. It has a Croslite™ material sole for ultimate lightweight cushioning and a lace runner for Jibbitz™ charms personalization. Available from size 26 to 39 in ultraviolet/black, fuchsia/bubblegum and gold/bubblegum.

Hover Kids Sneak Leather – A retro touch for the little ones
The playground won’t know what hit it! The Kids’ Hover Leather Sneak is a retro styled, classic sneaker with leather upper for stylish fun, and a hybrid construction sole for lightweight comfort and flexibility. Available from size 26 to 39 in black/graphite, light grey/pearl white, espresso/khaki.

More information and pictures about Crocs Autumn/Winter collection please visit http://aw11.crocs.eu/

-ENDS-

About Crocs

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.eu for additional information.

# # #

Well known for its classic and iconic design, Crocs has proved capable of reinventing itself by developing new silhouettes including sneakers, ballerinas and wedges. This new store will include some of the new additions, including the ankle boots, leather sneakers and stylish ballerinas.

The Autumn/Winter 2011 collection has been surprising all who see the new designs and direction of the brand, and their position within Stratford is another exciting opportunity to view Crocs as a yearly brand.

Crocs will be welcoming journalists for an exclusive look at the new store during the morning of the 13^th of September. A member of the Crocs team will be on location on the day to explain more about the brand and the newest of their stores.

To learn more about Crocs new styles or to find a Crocs store near you, visit www.crocs.eu or follow us on facebook.com/CrocsEU.

The store is located Westfield Stratford City, E20 (ground floor level) will be open to the public from 10 am until 9 pm on the weekdays, from 9 am to 9 pm on Saturdays and from 11 am to 5 pm on Sundays.

Other Crocs Stores in the UK:

Store Nealstreet

Opening Hours: M-S:10-19  Su:12-18

Address: 48 Neal Street, Covent garden

Store Kings Road

Opening Hours: M-F:10-18  Sa:10-18 Su:12-18

Address: 55 Kings Road, Chelsea

Store White City

Opening Hours: M-F:10-21 Th:10-22 Sa:09-21 Su:12-18

Address: Unit 1137, South Mall, Westfield London

Store Manchester

Opening hours: M-F:09-20 Sa:09-19 Su:10-18

Address: Unit L15, Lower Level,  Manchester Arndale

Store Brighton

Opening Hours: M-W: 9-18 Th: 9-20 Fr-Sa:9-19 Su: 11-17

Address: Churchill Square Shopping Centre, Unit 82

# # #

About Crocs

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.eu for additional information.

]]> http://company.wearecrocs.eu/2011/09/14/crocs-announces-new-store-opening-in-the-uk/feed/ 0 http://company.wearecrocs.eu/2011/08/05/crocs-announces-its-autumnwinter-2011-line/ http://company.wearecrocs.eu/2011/08/05/crocs-announces-its-autumnwinter-2011-line/#comments Fri, 05 Aug 2011 09:33:55 +0000 martasousa http://company.wearecrocs.eu/?p=1702

The Hague, August, 2011 – Crocs is pleased to announce its new Autumn and Winter line of casual and innovative footwear for men, women and children. The versatility of the company’s proprietary Croslite™ technology allows it to enter into exciting new footwear segments year after year.  Welcome to a preview of what’s in store for Autumn/Winter 2011:

Cozy Crocs – Go outside!

Like a mug of hot cocoa for your feet, the Cozy collection is a roast-toasty range of lined shoes deigned to keep feet comfier and a whole lot warmer for those chilly winter months.  Boots, clogs and slip ons with plush materials including suede and faux fur keep your feet comfy and cozy all season long.

Cobbler – Delightfully detailed

Old school quality craftsmanship meets new school Crocs technology in the new Cobbler collection.  Spoil your feet with traditionally distinguished style and the profoundly comfy and lightweight luxury of Croslite.  The Crocs Cobbler collection includes timeless silhouettes with a modern twist – check out the detail including the synthetic leather stitching.

Toning – Feel the Tone

Innovative footwear designed with the crazy idea that feet know best.  Well, it’s not that crazy.  It’s science.  Designed with biomechanics engineering and a tireless passion for feet, the wellness collection delivers powerful, healthful benefits for a healthier, happier life.  The Crocs Tone™ collection is built on patent-pending, leg shaping technology. Crocs Tone™ technology utilizes Crocs proprietary Croslite™ material, along with a purposefully concealed three-layer design:

• A carefully designed, sculpted, spherical outsole creates a variety of walking rhythms to spark a spectrum of muscle activity, enhancing the wellness benefits of Crocs Tone™ shoes.
• A Croslite™ material footbed cradles and supports the foot, helping to ease muscle fatigue in the feet and legs and providing relief to the musculoskeletal system.
• A cutting edge toning ring provides stability so that there are gentle shifts in foot movement while walking to stimulate upper and lower leg muscles.

Sneakers – Lighten up

From the classroom to the playground and everywhere in between, Crocs new line of sneakers is no longer just for the kiddos.  Crocs Sneakers collection includes hi-tops, lace ups and slip ons for the whole family. With a smart Croslite™ material footbed that provides profound comfort and support, Crocs new sneaks have a hybrid construction reducing weight and increasing flexibility. Crocs lace up and slip on sneakers will be available in a variety of colors.

Ellicot – Feel like a gentleman

When shimmering Italian design meets new innovative crocs™ technology you have the next generation of crocs: the exquisite Ellicot collection. Pamper your feet with the finest finishes and the profoundly comfy and lightweight luxury of croslite™. Designed especially for the European market Crocs’ Ellicot collection gives elegance a meaning you have never seen before! Be part of the überlightweight gentlemen’s club with Ellicot.

For the Little Ones

Crocs introduces a variety of styles for the little ones that are dependable, devoted, and dedicated to making their feet happy and comfortable. The new Crocs are perfect for kids to wear them at all times and make them ready for any adventure. For this season Crocs introduces a great variety of styles including water resistant Kosmoboots and new Hello Kitty styles all carrying the feel-good soul of Crocs in the form of innovation, profound comfort, and simple, clean design.

-ENDS-

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play. Visit www.crocs.eu for additional information. Or have a look at our AW11 Internet Press Kit: http://aw11.crocs.eu/

NIWOT, COLORADO – July 27, 2011 – Crocs, Inc. (NASDAQ: CROX) today reported financial results for the second quarter ended June 30, 2011.

Revenue for the second quarter of 2011 increased 29.6% to $295.6 million compared to revenue of $228.0 million reported in the second quarter of 2010.  Net income for the second quarter of 2011 increased 71.9% to $55.5 million, or $0.61 per diluted share compared to net income of $32.3 million, or $0.37 per diluted share in the second quarter 2010. The company benefited from modifications in tax treaties in its international businesses which together with other tax planning resulted in an effective tax rate below 15% for the quarter.

John McCarvel, President and Chief Executive Officer, stated: “Our second quarter results demonstrate the progress we have made evolving Crocs into an innovative footwear leader. We achieved our highest quarterly sales and unit volume in the Company’s history as revenues surpassed $295 million and pairs sold topped 14 million. Our performance was fueled by demand for our most diverse product line ever and included double-digit growth in each of our distribution channels and geographic regions. As a result, we experienced significant operating expense leverage and a substantial increase in profitability versus a year ago. Looking ahead to the back half of 2011, we expect our momentum to continue through summer and back to school. We are also optimistic about our prospects for fall and holiday given the 42% increase in our backlog at the end of the second quarter and product pipeline.”

Year-over year second quarter changes in the Company’s channel revenue streams were as follows:

• Wholesale sales increased 25.5% to $175.8 million;
• Retail sales increased 38.1% to $91.8 million;
• Internet sales increased 30.1% to $28.1 million.

Year-over year second quarter changes in the Company’s regional revenue streams were as follows:

• Asia increased 37.5% to $121.9 million;
• Americas increased 16.6% to $121.4 million;
• Europe increased 50.4% to $52.2 million.

Gross profit for the second quarter of 2011 increased 29.0% to $170.2 million, or 57.6% as a percentage of sales, from $131.9 million, or 57.8% of sales in same period last year. Selling, General, & Administrative expenses (including foreign exchange, restructuring, impairment, and charitable contributions) increased 13.1% to $105.4 million versus $93.2 million a year ago. As a percentage of sales, SG&A decreased to 35.7% from 40.9% in the second quarter of 2010.

Balance Sheet

Cash and cash equivalents at June 30, 2011 increased 85.8% to $180.0 million compared to $96.9 million at June 30, 2010. Inventories at June 30, 2011 were $156.5 million, up from $113.6 million at June 30, 2010. The increase in inventories at June 30, 2011 was primarily attributable to the global growth in wholesale orders, an increase in company-operated retail stores, and an increase in mixture of higher content products and seasonal changes in product mix. The Company ended the second quarter of 2011 with accounts receivable of $115.7 million compared to $94.0 million at June 30, 2010.

Guidance

For the third quarter of 2011, the Company expects revenue of approximately $280 million, a 30% increase over third quarter 2010.  The Company expects diluted earnings per share for the third quarter 2011 to be approximately $0.40.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs(TM) footwear provides profound comfort and support for any occasion and every season. All Crocs(TM) branded shoes feature Croslite(TM) material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs(TM) products are sold in 90 countries. Every day, millions of Crocs(TM) shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

Forward-looking statements

The matters regarding the future discussed in this news release include “forward-looking statements”

within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, but not limited to, statements regarding future revenue, margin and earnings; backlog and future orders; expansion of our business; and product diversification. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: macroeconomic issues, including, but not limited to, the current global financial conditions; the effect of competition in our industry; our ability to effectively manage our future growth or declines in revenue;

changing fashion trends; our ability to maintain and expand revenues and gross margin; our ability to  accurately forecast consumer demand for our products; our ability to develop and sell new products; our ability to obtain and protect intellectual property rights;  the effect of potential adverse currency exchange rate fluctuations and other international operating risks; our ability to open and operate additional retail locations; and other factors described in our most recent annual report on Form 10-K under the heading “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission. We do not undertake any obligation to update publicly any forward-looking statements, including, without limitation, any estimate regarding revenues or earnings, whether as a result of the receipt of new information, future events, or otherwise.

The Crocs Beach Soccer e-game will run during the whole Beach Soccer tournament, beginning in Switzerland in the end of this month and finishing in Moscow next August. For five months Crocs e-game is accessible via www.beachsoccer.crocs.eu, www.beachsoccer.com, Crocs EU Facebook page www.facebook.com/CrocsEU and the Official Beach Soccer Facebook Fan page, www.facebook.com/BeachSoccerWorldwide.

The purpose of the game is to make the beach soccer experience available to everyone, even to those who don’t get to go to the stadium. Each user needs to shoot 6 times (3 bottom, three top) and in the second level there is a wind factor that makes it more difficult but also much more exciting as the points are increased too.

The prizes are promising with the winner of each month (total 5 months) being awarded a pair of Crocs. In the end, the top ten of each month (50 overall) will enter a raffle and win one of the iPad 2, iPod touch and iPod nano available.

Crocs will also promote this game in its owned Stores and by implementing promo teams in selected Beach Soccer locations. For more information about the Beach Soccer tournament or to play the Crocs Beach Soccer e-game, go to www.beachsoccer.crocs.eu

-ENDS-

About Crocs

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.eu for additional information.

# # #

Crocs, Inc. (NASDAQ: CROX) recently announced the introduction of the new translucent collection, more fashion-forward styles inspired by this season´s shimmer trends. The new translucent line is the first collection from Crocs to incorporate TPU with Crocs` proprietary Croslite™ technology and feature brilliant sheer colours perfect for spring and summer wardrobes.

These shoes are sure to spark conversation and bring a touch of whimsy to any occasion or outfit. Let these looks take you from shopping to the café or to the park for a stroll with a friend. Made with Croslite™ technology, these lightweight, soft, odor resistant wonders will certainly brighten up your day and make a statement without saying a word. The Crocs translucent collection will include flats, sandal´s and flips and are available in a variety of playful and fun colours.

The key women´s translucent styles for this season include:

Adrina Flat – A colorfully stylish flat featuring Crocs´ renowned comfort and a distinctive circular design. The Adrina Flat is available in ultraviolet/berry, aqua/celery, black/black, espresso/bronze and grapefruit/oyster.

Carlie Flat Animal Wave – Crocs´ take on peep-toe flat. Complete with a fully molded Croslite™ material sole and a supportive transparent animal-inspired all over graphic TPU upper for enhanced style and comfort.  The Carlie Flat Animal Wave is available in bronze/bronze and grapefruit/pink lemonade.

Sexi Flip – A sleek and stylish flip sandal. This sophisticated Crocs´ style with a singular innovate wrapping strap and a croslite™ material footbed is the innovative combination of Crocs™ comfort plus Italian design. The Sexi flip is available in aqua/aqua, bronze/espresso, black/black, neon pink/neon pink, citrus/citrus and grapefruit/pulse.

For the little fashionistas Crocs is also offering a few sweet translucent styles this Spring and Summer.

The Shirley girls is a fun combination of classic Crocs´ styling and innovative strapping that will keep the girls feet cool and comfortable all day.  Add in the croslite™ foot bed, the fun Jibbitz™ holes and you have the perfect summer shoe. The Shirley girls is available in aqua/lime, ultraviolet/aqua, pink lemonade/burst, hot pink/bubblegum, cantaloupe/hot pink.

The Crocs™ Carlie flat girls is a stylish and girly peep-toe flat that promises to keep the little ones cute on-the-go. With a fully molded croslite™ material sole and a supportive transparent TPU upper material, this fun little slip on will make girls feet happy and with styling matching their mums look. The strap across the forefoot will secure a precise it and function that will support her from jumping rope to art class. With multiple Jibbitz™ holes, these special charms will make this shoe all her own. The Carlie flat girls is available in aqua/ultraviolet, ultraviolet/pink lemonade, hot pink/cantaloupe and burst/pink lemonade and features also a bubbles version available in white/cantaloupe and pink lemonade/hot pink.

All Crocs Translucent collection will be available at specialty, footwear, sporting goods and department stores across Europe this spring. To view the full Crocs™ footwear Spring 2011 line and check the closest Crocs location next to you please visit www.crocs.eu.

-ENDS-

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 129 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play. Visit www.crocs.eu for additional information.

# # #