The Hague, August, 2011 – Crocs is pleased to announce its new Autumn and Winter line of casual and innovative footwear for men, women and children. The versatility of the company’s proprietary Croslite™ technology allows it to enter into exciting new footwear segments year after year.  Welcome to a preview of what’s in store for Autumn/Winter 2011:

Cozy Crocs – Go outside!

Like a mug of hot cocoa for your feet, the Cozy collection is a roast-toasty range of lined shoes deigned to keep feet comfier and a whole lot warmer for those chilly winter months.  Boots, clogs and slip ons with plush materials including suede and faux fur keep your feet comfy and cozy all season long.

Cobbler – Delightfully detailed

Old school quality craftsmanship meets new school Crocs technology in the new Cobbler collection.  Spoil your feet with traditionally distinguished style and the profoundly comfy and lightweight luxury of Croslite.  The Crocs Cobbler collection includes timeless silhouettes with a modern twist – check out the detail including the synthetic leather stitching.

Toning – Feel the Tone

Innovative footwear designed with the crazy idea that feet know best.  Well, it’s not that crazy.  It’s science.  Designed with biomechanics engineering and a tireless passion for feet, the wellness collection delivers powerful, healthful benefits for a healthier, happier life.  The Crocs Tone™ collection is built on patent-pending, leg shaping technology. Crocs Tone™ technology utilizes Crocs proprietary Croslite™ material, along with a purposefully concealed three-layer design:

• A carefully designed, sculpted, spherical outsole creates a variety of walking rhythms to spark a spectrum of muscle activity, enhancing the wellness benefits of Crocs Tone™ shoes.
• A Croslite™ material footbed cradles and supports the foot, helping to ease muscle fatigue in the feet and legs and providing relief to the musculoskeletal system.
• A cutting edge toning ring provides stability so that there are gentle shifts in foot movement while walking to stimulate upper and lower leg muscles.

Sneakers – Lighten up

From the classroom to the playground and everywhere in between, Crocs new line of sneakers is no longer just for the kiddos.  Crocs Sneakers collection includes hi-tops, lace ups and slip ons for the whole family. With a smart Croslite™ material footbed that provides profound comfort and support, Crocs new sneaks have a hybrid construction reducing weight and increasing flexibility. Crocs lace up and slip on sneakers will be available in a variety of colors.

Ellicot – Feel like a gentleman

When shimmering Italian design meets new innovative crocs™ technology you have the next generation of crocs: the exquisite Ellicot collection. Pamper your feet with the finest finishes and the profoundly comfy and lightweight luxury of croslite™. Designed especially for the European market Crocs’ Ellicot collection gives elegance a meaning you have never seen before! Be part of the überlightweight gentlemen’s club with Ellicot.

For the Little Ones

Crocs introduces a variety of styles for the little ones that are dependable, devoted, and dedicated to making their feet happy and comfortable. The new Crocs are perfect for kids to wear them at all times and make them ready for any adventure. For this season Crocs introduces a great variety of styles including water resistant Kosmoboots and new Hello Kitty styles all carrying the feel-good soul of Crocs in the form of innovation, profound comfort, and simple, clean design.

-ENDS-

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play. Visit www.crocs.eu for additional information. Or have a look at our AW11 Internet Press Kit: http://aw11.crocs.eu/

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